Naomi Cherne, PhD - Director
Naomi received a Ph.D. from the Department of Psychology at the University of California Los Angeles, where she studied how people develop habits and how they overcome bad habits. She also spent many years conducting research on visual attention in healthy adults, memory in neurodegenerative patient populations, and used neuroimaging to study systems in the brain that support different types of memory. Her interest in how people learn to do things and what can lead them to make mistakes was a natural transition to human factors and user research, and she supplemented her training and experience with coursework in Bentley University’s User Experience certificate program. Before joining Core, she spent four years performing forensic human factors analysis and safety-focused usability testing on products and environments ranging from roadways to factory equipment to children’s products.