Samantha Sye, BS, BA - Associate
Sam received a B.S. in Behavioral Economics and a B.A. in History from the University of Pennsylvania. Her undergraduate coursework focused on understanding human motivations and decision-making in the consumer product industry. Her interest in consumer behavior and desire to apply those insights to the medical field led her to human factors research. She is passionate about improving the consumer product experience, especially in the critical market of medical devices. She is most interested in studying the motivations behind user error and how design can mitigate such risks.