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Human Factors Analysis / User Analysis

User analysis and user testing together can tell you what will happen when your product reaches the world. User analysis includes careful consideration of the environments in which products will be used (will it be dark? wet? noisy?), who will use the product (experts? novices? especially young or old people?), and what will the product be used for (what are the goals of users?). Following user analysis comes user testing: based on the characteristics of users that were identified, representative users will be recruited and tested in an environment that simulates the essential characteristics that of the real-life environment of use that were also identified. Human Factors Analysis allows us to answer the following question: How do people who are representative of future real-life users actually use your product when they are in an environment that simulates the real-world?