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Self Selection Studies

A well-designed self-selection study tells you about how people decide for themselves if and when to use your product based on information you are providing to them. How do people go about deciding that they are going to use your product in the first place? If your label warns people away, is the warning comprehensible and effective? This is far from a trivial problem, and a self-selection study is sometimes part of a product’s regulatory requirements. (“This product is only for people above the age of 4.” “This product is only for people with a BMI>35.” “Do not use after 10pm” – but what if you are traveling between time zones?). Self-selection studies tell us both about safe usage (to ensure that people who should not use the product do not) and about marketing (to determine what percentage of people who encounter the product decide to use it for themselves).