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About Our Team

Core has a team of full- and part-time experts ready to handle projects of all sizes.

Full-time

Founder & CEO

Adam is a well recognized human factors expert and the founder and CEO of Core Human Factors, Inc., a 20+ person consulting firm. He has an M.B.A. in international business from the Fox School of Business and Management at Temple University and a B.S. in human factors engineering and psychology (double major) from Tufts University, where he received the De-Florez Prize in Human Engineering. Adam also has a Certificate in Applied Ergonomics Training from the United States Army Center for Health Promotion and Preventive Medicine. Adam spent the better part of two decades conducting usability research, has been the Principal Investigator on hundreds of usability studies with tens of thousands of participants in cities around the world and has worked as a consultant for over 15 years. Adam is a long-time member of the AAMI Human Factors Committee, has been recently appointed by the American National Standards Institute (ANSI) as an Expert on the IEC Joint Working Group on Human Factors, and is a contributing author on all of the international human factors standards for medical devices.

As an active member of the AAMI Human Factors Engineering Standards committee, Adam has personally worked on every one of the international standards that focus on the application of human factors engineering to the design and development of medical devices and drug delivery devices. These standards include: IEC 62366-1, IEC 62366-2, ANSI/AAMI HE75, and IEC 60601-1-6. In addition, Adam has reviewed and edited the AAMI technical information report (TIR) titled “Human Factors Engineering – Guidance for Contextual Inquiry” and is currently collaborating on a TIR titled “Integrating Human Factors Engineering into Design Controls”. These standards and TIRs drive human factors engineering work performed on medical device and drug delivery devices around the world and are instrumental in compliance with regulatory agencies.

Director

Naomi received a Ph.D. from the Department of Psychology at the University of California Los Angeles, where she studied how people develop habits and how they overcome bad habits. She also spent many years conducting research on visual attention in healthy adults, memory in neurodegenerative patient populations, and used neuroimaging to study systems in the brain that support different types of memory. Her interest in how people learn to do things and what can lead them to make mistakes was a natural transition to human factors and user research, and she supplemented her training and experience with coursework in Bentley University’s User Experience certificate program. Before joining Core, she spent four years performing forensic human factors analysis and safety-focused usability testing on products and environments ranging from roadways to factory equipment to children’s products.

Principal Associate

Sarah holds an M.A. and is currently finishing her PhD in Experimental Psychology from the University of Pennsylvania. In her graduate work she received formal training in human perception, language processing, and decision making; her research focused on why people misunderstand or misperceive certain kinds of written, spoken, and visual information, and how they recover from those mistakes. Previously she studied linguistics and sociology, and has experience interviewing diverse groups of people, putting them at ease, and encouraging them to speak and act naturally. Her interest in combining quantitative and qualitative research to understand why people make mistakes led her to the field of human factors. She’s passionate about discovering what makes an instruction or interface ambiguous, and applying that data to design improvements.

Associate

Chris has a M.S. in industrial engineering with a focus in human factors from the Pennsylvania State University and a B.S.E. in mechanical engineering from Philadelphia University. At Penn State, he was a graduate researcher in the Brite Lab and focused on design idea representations and design metrics. Chris is passionate about making new technologies accessible to users in ways that resonate with their daily lives. He has been involved in a number of projects from wearable human protection devices to web tools that evaluate early design creativity and feasibility. These experiences have afforded him the ability to apply user centered design to an array of solutions from physical to digital and solutions that blend the two. Chris brings his research and engineering design knowledge to his human factors work. Outside of human factors, Chris is an avid member of the Maker movement. He loves combining his interests in mechatronics, gardening, and home brewing to make personalized tools and products.

Associate

Pati holds and MSE in Bioengineering from the University of Pennsylvania. While at Penn, she was involved in neuroscience research on epilepsy and completed her Master’s thesis on a project related to this research. Previously, she worked on research involving animal physiology and 3D printing and scanning technologies. She has a passion and fascination with medical devices, and joined Core Human Factors, Inc. to be a part of the medical device field. She chose to conduct human factor/usability engineering research because of her interest and experience with the medical sciences, biomedical engineering, and anthropology. After spending most her academic years doing biology and engineering research in a laboratory, she enjoys adding a human factors focus to her work to help companies improve their end product.

Business & Legal Affairs

Andrea has a J.D. from Northwestern University School of Law and an A.B in History of Science from Princeton University. She is currently pursuing a Masters in Bioethics at the University of Pennsylvania. A registered patent attorney with intellectual property law experience as well as experience working with businesses generally, Andrea has a background in (and a passion for) the intersection of science and law. Andrea brings a unique perspective in her support of the business and legal operations of the company. She is excited to be part of Core’s growing team.

Associate

Tim completed a MS degree in Human Factors & Ergonomics at San José State University in the spring of 2016. His undergraduate background in physiology and interest in performance testing of products and ergonomics led him to graduate school and a career in human factors. At San José State, he was a member of the USER Lab, which is a research group primarily focused on the healthcare domain within human factors. His graduate research project focused on how common computer device types used for Electronic Health Record (EHR) interaction affects physical risk and mental workload of nurse-computer interaction. Tim is formally trained to implement usability research of graphical user interfaces and physical products using various qualitative and quantitative methods. He also has professional experience with physical ergonomics and risk management. Tim is a member of HFES and has presented a research concept at AHFE in the summer of 2015. Tim is interested in improving medical devices and eliminating risks by conducting human factors usability research and expert reviews of products.

Senior Director

Arathi Sethumadhavan has a Ph.D. in Experimental Psychology with a specialization in Human Factors from Texas Tech University. Her research experience spans a variety of topics including training, display design, shift change, and human automation interaction in complex domains. Prior to joining Core Human Factors, Arathi worked at Medtronic for 7 years providing human factors engineering leadership to multiple products in the Cardiac Rhythm and Heart Failure portfolio including the world’s smallest pacemaker, a next generation left ventricular lead, tablet based systems for cardiac device management, emerging market research, and a strategy for patient engagement. In addition to project management, Arathi has also led, hired, and mentored a team of human factors engineers, cognitive scientists, and user experience designers. Arathi’s design philosophy is fail early, iterate often, and have a global customer outlook. She combines her passion for user centered design with strong business acumen to drive results. She has also worked with sales teams as a service leader to better understand downstream product launch challenges and clinical workflows. Her work at Medtronic was recognized through a Star of Excellence Award for Innovation and her selection to the prestigious Leadership Acceleration Program. Arathi is also the Department Editor of the most downloaded Research Digest for Ergonomics in Design, published by the Human Factors and Ergonomics Society. She has held various leadership roles within the American Psychological Association and Human Factors and Ergonomics Society including Program Chair and Outreach Leader. She has given more than 35 talks and has more than 25 publications. She has also won awards from the American Psychological Association, the American Psychological Foundation, and the Human Factors and Ergonomics Society.

Associate

Sam received a B.S. in Behavioral Economics and a B.A. in History from the University of Pennsylvania. Her undergraduate coursework focused on understanding human motivations and decision-making in the consumer product industry. Her interest in consumer behavior and desire to apply those insights to the medical field led her to human factors research. She is passionate about improving the consumer product experience, especially in the critical market of medical devices. She is most interested in studying the motivations behind user error and how design can mitigate such risks.

Associate

Colin is fixated on figuring out how mind and behavior interact with our modern and evolving environment so that he can take part in creating a higher quality of life through technology. His collaborative efforts in the usability engineering process involves protocol design, recruitment, study moderation and interviewing, data analysis, and report writing.

He obtained his BS in Psychology at Philadelphia University where he conducted research on semantic category representation and its implications on creative thinking and idea generation. He draws from his background in experimental psychology to address research questions and applies training from studio courses in industrial and interactive design to cultivate and articulate meaningful insights for clients.

When he’s not thinking about design or devices, you can find him checking out the art scene, exploring tiny towns or large cities, and tending to his ever-growing collection of houseplants.

Associate

Details coming soon…

Associate

Details coming soon…

Director

Chris received an M.D. from the Perelman School of Medicine at the University of Pennsylvania, where, before joining Core, he also directed a team in the research and human factor engineering of novel methodologies for the treatment of obstructive sleep apnea (OSA) for nearly 8 years. His team of researchers successfully created and patented a more compliant method of maintaining upper airway patency to treat OSA, and Chris directed the process of understanding and further developing the product to improve the users’ experience while increasing its efficacy.

Chris has several publications ranging in scope from endoscopy analysis to volumetric 3D soft tissue reconstruction providing him a unique skill set, particularly for the early stages of medical device development, and he has also worked with patients ranging in age from adolescents to senior adults providing him insight into the key anatomical and user interaction differences applicable to such a variance in population. He is a firm believer in accurately and efficiently providing the means for a patient to utilize their medical treatments and continues to look for new delivery systems and novel approaches to maximize usability while maintaining all ethical and regulatory guidelines.

Director

Coming soon…

Director

Jen conducts all aspects of human factors research. She quickly learns a new product, and develops task analyses and scenarios to examine its usability. Jen’s experience as a teacher informs her training of participants and moderating in testing sessions. She is also a member of AAMI and has a strong grasp of the standards and regulation requirements for medical devices. Jen conducts formative studies with clients, helping them identify and explore particular areas of device development. She assists clients in analyzing the safety and usability of their products, culminating in the writing of their human factors reports. Jen earned her Ph.D. from Yale University in Molecular, Cellular and Developmental Biology focusing on immunology, and her desire to interact with the end user and help design better medical devices resulted in a natural transition to human factors work. After 15 years in bench science, Jen continues to enjoy conducting research, analyzing data, and writing reports, now with a human factors focus. Her academic career included managing research teams and led her to project management where as a detail-oriented team leader she thrived managing people, timelines, and budgets.

Senior Associate

Aaron recognized early in his medical education that there was a bottleneck in delivering good primary care at the doctor-patient interaction: if a patient cannot implement the doctors’ advice and treatment due to barriers or lack of understanding, the delivery of care is ineffective. Improving this interaction, a type of user-interface, became one of his primary interests through the rest of medical school and into residency, and led to his interest in human factors.

Aaron received his MD from the Icahn School of Medicine at Mount Sinai and began a residency in family medicine at the University of Pennsylvania before transitioning to human factors. He brings his medical knowledge, clinical perspective, and on-the-job experience using many medical devices to his human factors work.

Outside of medicine and human factors, Aaron loves baking, hiking, and traveling.

Senior Associate

Emily has a M.S. in Experimental Psychology from Saint Joseph’s University where her research was focused on sensory, perceptual, and cognitive processing. She has designed and conducted experiments probing interference effects in human memory for shape. Her interest in research design and understanding the application of cognitive and perceptual principles led her into the field of human factors and usability.

Senior Associate

Becky has a B.S.E. in bioengineering from the University of Pennsylvania. For their senior design project, her team designed a neuro-critical care restraint for the study of mobile large animals in biomedical research and licensed the design to Lomir Biomedical Inc. Her interest in the design and use of medical devices led her to human factors where she can focus on the device-user interface. She enjoys working with users first hand by moderating studies. She makes participants feel at home in the study environment and they report that her kind personality makes study sessions enjoyable. She excels in qualitative and quantitative analysis which allow her to help clients understand their product’s usability and make changes to ready it for market.

Director

Marc received a Ph.D. in experimental psychology from the University of Pennsylvania in 2007. His experience in quantitative and qualitative methods includes ethnographic research, audience/visitor studies, survey design, design of experiments, moderating, and professional report writing including for regulatory documents. Design experience includes iPhone/Android apps, digital informational displays (e.g. for displaying EPIC data), custom communication interfaces, instructional material, and work/office environments including shared healthcare spaces. Marc’s academic publications cover evolution, perception and attention, child development, cognitive neuroimaging (EEG, MEG, and fMRI), consciousness, experimental philosophy, medical hypotheses, and human factors in healthcare. He says that human factors projects for clients can draw on any of these areas, and that iterating between basic and applied questions brings benefits to both types of research. Marc is currently a member of HFES and AAMI.

Executive Assistant / Designer

Amanda graduated with a BFA from the University of the Arts in 2007, where she majored in Illustration with a concentration in Design. Prior to joining Core, Amanda illustrated commercial promotional material and album cover art, and also managed an Art/Design retail store. Her art has been exhibited in galleries in Philadelphia and New York City. Currently, Amanda manages the aesthetic of the office as well as the day to day details, and also puts her design skills to work by contributing to illustrations for research reports and instructions for use.

Part-time and consultants

Researcher

Marie-Laure is a French national, has an MSc in Chemistry from Nottingham Trent University (UK) and is totally biligual in French and English. She is an experienced Life Sciences regulatory affairs professional, with a 9-year career in the pharmaceuticals and vaccines industries, which featured frequent interaction with EMA, FDA and multiple other country health authorities. After this, Marie- Laure took up acting upon moving to Philadelphia in 2011. This radical change was driven by a long-held passion for, and curiosity about, human nature and emotion that went beyond the purely logical and scientific aspects of her first career. Until 2015, Marie-Laure was privileged to study with several East Coast acting schools, spanning diverse methods, perfecting the arts of deep listening and appropriate reaction. This rare mix of scientific experience, interpersonal skills and language fluency is what makes Marie-Laure a highly effective face-to-face moderator in human factors research.

Coming soon…

Research Assistant
Research Associate

Daniel is a trained experimental psychologist. He has a Ph.D. and M.A. in experimental psychology (with a focus on computational neuroscience) from the University of Pennsylvania, and a B.A. in cognitive science from Rutgers University. He has worked as a human factors consultant to product manufacturers for a number of years conducting heuristic analysis, usability testing, statistics and data analysis, and background research. Daniel has past industry experience in Bayesian fault detection and diagnosis of failures in complex systems.

Medical Human Factors

Ethan is a physician with a strong background in human factors engineering and medical device design. He studied human factors and ergonomics while attending Cornell University and subsequently received his medical degree from Jefferson Medical College. Ethan has designed a patented ergonomic wheelchair propulsion system and has worked closely with major medical device manufacturers as a consultant to improve the usability, efficiency and effectiveness of medical devices at all stages of development. Ethan completed his medical internship at Pennsylvania Hospital and is completing his training in the Department of Physical Medicine & Rehabilitation at New York-Presbyterian Hospital, where he continues to develop his unique vision of how to transform medical technology to optimally adapt to user needs and enhance quality of life.

Nursing

John is a registered nurse (RN). He has a B.S. in Nursing from La Salle University where he graduated Magna Cum Laude and a Registered Nurse Diploma from Frankford Hospital School of Nursing. He has obtained certification in CCRN, ACLS, BCLS, and PALS, and has completed cardio-thoracic and critical care training. John has worked at a number of hospitals, including Frankford Hospital and most recently at Pennsylvania Hospital. At the latter, he has worked for over 10 years in pre/post surgical orthopedic care, acute medical-surgical care, special care step-down telemetry, post anesthesia care, cardiac care, and critical care.

Research Associate

Brian specializes in neuroscience research relating to sensory cognition. This includes the psychophysics of olfaction, migraine headache characterization, and clinical studies of neurofeedback therapy. He has conducted research and collaborative work at Thomas Jefferson University, the University of Pennsylvania, the Monell Chemical Senses Center, and the Biofeedback Network.

User Researcher

Kimberly is an accomplished quantitative and qualitative researcher specializing in sensory evaluation, consumer research, innovation and brainstorming research, human factors, and research for organizational development/effectiveness. She has an M.S. in Food Science and Sensory Evaluation from Penn State University. Kimberly has over 13 years in quantitative testing experience and over 9 years as an engaged, high energy qualitative moderator.

Copy Editing

Kristine has a B.Sc. in neuroscience/biology from the University of Toronto and worked for a number of years in clinical research for a pharmaceutical company and a university-based teaching hospital before turning to editing. She has a certificate in publishing from Ryerson University and is a member of the Editors’ Association of Canada and the American Medical Writers Association. Kristine edits articles for science and medical journals primarily although she also edits fiction and children’s literature. For the past three years, she has been a juror for the Toronto Book Awards and she is the chair for the 2012 awards.

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